Match Each Item to the Statement or Sentence Listed Below

question 10

Short Answer

Match each item to the statement or sentence listed below.
a.shaping
b.high-involvement purchase decision
c.Asch phenomenon
d.perception
e.self-concept
f.evoked set
g.opinion leader
h.routinized response behaviour
i.need
j.cognitive dissonance
k.consumer behaviour
l.culture
m.limited problem solving
n.evaluative criteria
o.reference group
p.attitude
q.perceptual screens
r.learning
s.motive
-The number of alternatives the consumer actually considers in the purchasing decision is the _____.

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Definitions:

Marginal Unit

Refers to the additional or incremental unit of a good or service considered in analysis or decision-making.

Perfect Competition

A market structure characterized by many buyers and sellers, free entry and exit, and a homogeneous product, leading to price-taking behavior.

Market Price

The existing rate at which an asset or service may be acquired or disposed of on the market.

Utility Consumption

The enjoyment or satisfaction gained by using a good or service.