What Does the Click-Through Rate Measure

question 229

Multiple Choice

What does the click-through rate measure?

• A) number of clicks performed by an average user when searching for information through a search engine
• B) number of ads served up to a user on a search engine per query
• C) percentage of people presented with a banner ad who click on it
• D) number of Web pages viewed by a user after clicking through an ad

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Definitions:

High-Ability Classes

Educational tracks or programs designed for students who demonstrate above-average abilities or skills in certain areas.

Eighth-Grade Students

Typically refers to students who are in the eighth grade, usually between the ages of 13 and 14, in the education system of many countries.

U.S. Public Schools

Educational institutions in the United States that are operated by government funding and are accessible to all children without charge.

Stereotype Threat

A psychological phenomenon where individuals fear being judged or treated stereotypically, which can negatively affect their performance in various settings.