What Does the Conversion Rate, a Basic Measurement of Website's

question 103

Multiple Choice

What does the conversion rate, a basic measurement of website's effectiveness, represent?

• A) the number of people who, having previously visited the site, return to it for additional visits
• B) the proportion of visitors who mark the website as a favourite
• C) the percentage of people presented with a banner ad who click on it
• D) the percentage of website visitors who make purchases

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Definitions:

Indifference Curves

A graphical representation of different bundles of goods between which a consumer is indifferent, showcasing preferences and trade-offs.

Complements

Products or services that are used together, where the use of one increases the value or demand of the other.

Budget Lines

A graphical representation of all possible combinations of goods that can be purchased with a given budget at set prices.

Budget Line

An illustrative chart depicting every feasible mix of two products that someone can buy, considering their financial resources and the items' pricing.