A Retail Chain That Sells Consumer Electronics Is Developing a Website

question 183

Multiple Choice

A retail chain that sells consumer electronics is developing a website in-house to sell its products online. The company has finalized the name, appearance, and purpose of the website. What is the next step in the website development process?

• A) Measure the effectiveness of the website.
• B) Decide on the primary objective of the site.
• C) Connect the site to the Internet by placing the required computer files on the server.
• D) Determine and develop the content of the site.

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Definitions:

Population Size

The total number of individuals within a defined boundary or group that can potentially be surveyed or studied.

Mass Marketing

A marketing strategy that targets a large audience with a general message, aiming to reach as many people as possible through broad communication channels.

Commodity Goods

Basic goods used in commerce that are interchangeable with other goods of the same type, often used in economic analysis and trading.

Target Marketing

The process of identifying and communicating with specific segments of the market that are considered more likely to buy a particular product or service.