What Does the Conversion Rate, a Basic Measurement of Website's

question 103

Multiple Choice

What does the conversion rate, a basic measurement of website's effectiveness, represent?

• A) the number of people who, having previously visited the site, return to it for additional visits
• B) the proportion of visitors who mark the website as a favourite
• C) the percentage of people presented with a banner ad who click on it
• D) the percentage of website visitors who make purchases

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Definitions:

Tendency to Conform

The inclination of individuals to align their attitudes, beliefs, or behaviors with those of a group due to real or imagined group pressure.

Romantic Love

An intense, positive emotion that involves sexual attraction, feelings of caring, and the belief that one is in love.

Whirlwind Courtship

A rapid and intense beginning to a romantic relationship, where commitments such as engagement or marriage occur shortly after meeting.

Selective Exposure

Deliberately seeking and attending to information that is consistent with one’s attitudes.