Match Each Definition to the Corresponding Term

question 113

Multiple Choice

Match each definition to the corresponding term.
-_____ is a high-tech scam that uses authentic-looking email or pop-up messages to get unsuspecting victims to reveal personal information.

• A)wiki
• B)extranet
• C)encryption
• D)e-marketing
• E)private exchange
• F)bot
• G)search marketing
• H)electronic signature
• I)phishing
• J)blog
• K)click-through rate
• L)conversion rate
• M)electronic shopping cart
• N)firewall
• O)e-procurement
• P)vishing
• Q)spam
• R)podcast
• S)preroll video ad
• T)engagement

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Definitions:

Conversion Value

The worth of a convertible security if it was converted into a different security, typically shares of the issuing company, at the current market price.

Straight Bond Value

The present value of a bond's future interest payments and its redemption value at maturity.

Conversion Price

The predetermined price at which convertible security can be exchanged for another asset, often shares of the issuing company's stock.