Match Each Definition to the Corresponding Term

question 144

Multiple Choice

Match each definition to the corresponding term.
-_____ refers to the percentage of visitors to a website who make a purchase.

• A)wiki
• B)extranet
• C)encryption
• D)e-marketing
• E)private exchange
• F)bot
• G)search marketing
• H)electronic signature
• I)phishing
• J)blog
• K)click-through rate
• L)conversion rate
• M)electronic shopping cart
• N)firewall
• O)e-procurement
• P)vishing
• Q)spam
• R)podcast
• S)preroll video ad
• T)engagement

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Definitions:

Capitalistic System

An economic system where private individuals or businesses own capital goods and the production of goods and services is based on supply and demand in the market.

Adam Smith

An 18th-century Scottish economist and philosopher, best known for his theories on free market economics, as described in his book "The Wealth of Nations."

Economic Motivation

The driving forces behind economic activities, including incentives and desires that influence the economic decisions of individuals or organizations.

John Rawls

A philosopher known for his theory of justice as fairness, which argues for a system of distributing social and economic goods in a manner that benefits the least advantaged members of society.