What Is the Term for the Process of Collecting Information

question 8

Multiple Choice

What is the term for the process of collecting information about the external marketing environment?

• A) environmental management
• B) marketing research
• C) marketing management
• D) environmental scanning

Understand the concept of effect size in statistical analysis.

Identify what constitutes small, medium, and large effect sizes according to Cohen's benchmarks.

Distinguish between the significance levels of p < .05 and p < .01 and their implications for statistical significance.

Recognize how effect sizes relate to the variance explained in a study.