Define Environmental Scanning

question 216

Essay

Define environmental scanning. What are the five components of the external marketing environment?

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Definitions:

Conversion Costs

The costs required to convert raw materials into finished products, typically including labor and manufacturing overhead.

Manufactured Product

A product that has been processed or constructed through industrial or manufacturing operations.

Direct Materials Cost

Direct materials cost represents the total cost of raw materials directly used in the production of a product, crucial for calculating the cost of goods sold.

Factory Overhead Cost

Indirect costs related to manufacturing that are not directly traceable to a product, including costs for maintenance, utilities, and indirect labor.