Match Each Definition to the Corresponding Term

question 7

Multiple Choice

Match each definition to the corresponding term.
-_____ is the process of collecting information about the external marketing environment to identify and interpret potential trends.

• A)environmental scanning
• B)environmental management
• C)competitive environment
• D)time-based competition
• E)economic environment
• F)demarketing
• G)consumerism
• H)marketing ethics
• I)social responsibility
• J)green marketing
• K)oligopoly
• L)gross domestic product
• M)planned obsolescence
• N)inflation
• O)socially responsible marketing
• P)political-legal environment
• Q)VoIP
• R)discretionary income
• S)antitrust
• T)strategic alliance

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Definitions:

Productive

Yielding results, benefits, or profits effectively and efficiently.

Dysfunctional

Behaviors or actions that are counterproductive to the goals and interests of an organization or individual.

Inflexible

Lacking the ability or willingness to change or adapt to different circumstances or conditions.

Collaborative Team

A group of individuals who work together effectively by sharing ideas, responsibilities, and efforts to achieve a common goal.