Match Each Definition to the Corresponding Term

question 43

Multiple Choice

Match each definition to the corresponding term.
-_____ is a social force within the marketing environment that aids and protects the consumer by exerting pressures on the business and government.

• A)environmental scanning
• B)environmental management
• C)competitive environment
• D)time-based competition
• E)economic environment
• F)demarketing
• G)consumerism
• H)marketing ethics
• I)social responsibility
• J)green marketing
• K)oligopoly
• L)gross domestic product
• M)planned obsolescence
• N)inflation
• O)socially responsible marketing
• P)political-legal environment
• Q)VoIP
• R)discretionary income
• S)antitrust
• T)strategic alliance

Understand the Laffer curve and its implications for setting tax rates.

Evaluate the impact of specific taxes on behavior and market outcomes.

Understand how the elasticity of supply and demand influences the burden of an excise tax.

Comprehend the concept of deadweight loss (excess burden) as the loss from eliminated mutually beneficial exchanges due to taxes.

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Definitions:

Volume Variance

An assessment of the impact of production or sales volume differences on a company's revenue or expenses, relative to budgeted amounts.