What Is the Third Step in the Corporate-Level Marketing Planning

question 107

Multiple Choice

What is the third step in the corporate-level marketing planning process?

• A) determining the necessary financing objectives and support
• B) writing a marketing plan
• C) assessing strengths, weaknesses, and opportunities
• D) establishing organizational objectives

---

Definitions:

Net Operating Income

A financial metric that calculates a company's profit after subtracting operating expenses but before interest and taxes.

Line Chart

A type of chart which displays information as a series of data points called 'markers' connected by straight line segments.

Pie Chart

A circular statistical graphic divided into slices to illustrate numerical proportion.

Area Chart

A graph that plots quantitative data over time, similar to a line chart, but with the area beneath the line filled in to emphasize volume.