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According to the BCG matrix, dog products can be sold to other firms, where they are a better fit.
Net Operating Income
The profit generated from a company's regular business operations, excluding revenues and expenses from non-operating activities.
Contribution Margin Ratio
The proportion of sales revenue that is not consumed by variable costs and therefore contributes to covering fixed costs.
Fixed Expenses
Costs that remain constant for a period of time regardless of production levels or business activity.
Combined ROI
The total return on investment generated from a set of investments or projects, combined into a single measure.
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