Match Each Definition to the Corresponding Term

question 183

Multiple Choice

Match each definition to the corresponding term.
-A _____ is the overall,companywide program for selecting a particular target market and then satisfying consumers in that market through the marketing mix.

• A)planning
• B)marketing planning
• C)strategic planning
• D)tactical planning
• E)cash cows
• F)first mover strategy
• G)SWOT analysis
• H)strategic window
• I)marketing mix
• J)product strategy
• K)strategic business units
• L)Porter's Five Forces
• M)marketing strategy
• N)dogs
• O)stars
• P)annual growth rate