Match Each Definition to the Corresponding Term

question 148

Multiple Choice

Match each definition to the corresponding term.
-The _____ is the blending of the four strategy elements to fit the needs and preferences of a specific target market.

• A)planning
• B)marketing planning
• C)strategic planning
• D)tactical planning
• E)cash cows
• F)first mover strategy
• G)SWOT analysis
• H)strategic window
• I)marketing mix
• J)product strategy
• K)strategic business units
• L)Porter's Five Forces
• M)marketing strategy
• N)dogs
• O)stars
• P)annual growth rate

---

Definitions:

Test Anxiety

A type of performance anxiety characterized by extreme nervousness or fear about taking exams or being evaluated.

First Impressions

The initial perception one forms about a person or situation based on the first few moments of encounter, often lasting and difficult to change.

Emotional Behaviors

Actions that are the outcome of emotions, reflecting feelings such as anger, happiness, or sadness.

Primacy Effect

The propensity to better remember items presented at the outset of a list compared to those that are mentioned later.