What Are Companies Able to Do by Converting Indifferent Customers

question 49

Multiple Choice

What are companies able to do by converting indifferent customers into loyal ones through relationship marketing?

• A) Minimize lifetime value.
• B) Start a process by which customers become bound contractually to the business.
• C) Avoid the necessity of improving customer service in the long run.
• D) Generate repeat sales.

---

Definitions:

Regressive Tax

A tax imposed in such a manner that the tax rate decreases as the amount subject to taxation increases, disproportionately impacting those with lower incomes.

Tax Revenues

The money that governments procure from tax collection.

Local Governments

Administrative bodies in smaller geographical areas within a country that govern at a level below that of the state or federal government.

Expenditures

Expenditures are the expenses incurred by individuals, businesses, or governments in paying for goods and services.