Match Each Definition to the Corresponding Term

question 47

Short Answer

Match each definition to the corresponding term.
a.utility
b.buzz marketing
c.exchange process
d.seller's market
e.buyer's market
f.marketing myopia
g.social responsibility
h.relationship marketing
i.person marketing
j.place marketing
k.event marketing
l.organization marketing
m.interactive marketing
n.lifetime value of a customer
o.social marketing
p.one-to-one marketing
q.strategic alliances
r.not-for-profit organizations
s.ethics
t.mobile marketing
u.wholesalers
v.transaction-based marketing
-The moral standards of behaviour expected by a society are known as _____.

Describe the base concepts and the importance of sustainability in the Timmons Model.

Discuss the advantages and disadvantages of lifestyle ventures and identify the paradoxical conflicts in the entrepreneurial process.

Understand the concept and advantages of microlearning for achieving learning outcomes.

Identify appropriate technology-based training methods for different organizational needs.

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Definitions:

Perfectly Elastic

A situation where the demand or supply for a good is extremely sensitive to changes in price, depicted as a horizontal line on a graph.

Relatively Elastic

Describes a situation where a small change in price leads to a relatively larger change in the quantity demanded or supplied of a good or service.

Demand for Gasoline

Describes how much gasoline consumers want to buy at various prices, often influenced by factors like income and price of substitutes.

Price Inelastic

Describes a situation where the quantity demanded or supplied of a good or service changes little when its price changes.