When Did Relationship Marketing Emerge

question 8

Multiple Choice

When did relationship marketing emerge?

• A) right after the end of World War II
• B) during the mid-1960s
• C) during the mid-1980s
• D) during the 1990s

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Definitions:

Disaster

A sudden event, such as an accident or a natural catastrophe, that causes great damage or loss of life.

Fear Appeals

A marketing strategy that uses elements of fear to motivate the audience to take a particular action, such as buying a product or changing behavior.

Negative Experience

Describes an unfavorable encounter or event that might impact a customer's perception or satisfaction negatively.

Coercive Appeal

Advertising or promotional tactics that use pressure or threats, subtly or overtly, to influence consumers' purchasing decisions.