Which of the Following Would Be Visible in Relationship Marketing

question 52

Multiple Choice

Which of the following would be visible in relationship marketing?

• A) a focus on producing high quality goods
• B) a sales orientation
• C) a companywide consumer orientation
• D) strategic alliances

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Definitions:

Incentive Programs

Schemes designed to motivate and reward desired behaviors or performance from individuals or groups.

State of Nature

A term used in decision theory referring to the actual but possibly unknown status of the world, which affects the outcomes of decisions.

Opportunity Loss

The cost of the next best alternative foregone as a result of making a decision.

Actual Profit

The realised gain from business operations or investments, after all costs and expenses have been deducted.