If a Company Such as Bison Transport Wanted to Avoid

question 160

Multiple Choice

If a company such as Bison Transport wanted to avoid marketing myopia, how should it define its business?

• A) as transportation
• B) as trucking
• C) as materials handling
• D) as freight hauling

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Definitions:

Reimbursement

The act of compensating someone for an expense or loss incurred.

Legal Liability

The legal responsibility to compensate for harm or damage caused by one's actions or failure to act.

Independent Contractor

A person who provides services to another entity under terms specified in a contract, but is not considered an employee of the company.

Office Equipment

Tangible property like desks, chairs, computers, and printers used in an office setting to facilitate work and operations.