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Explain the Need for and the Role of Marketing in Not-For-Profit

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Essay

Explain the need for and the role of marketing in not-for-profit organizations?


Definitions:

State of Mind

The particular mental or emotional condition that someone is in at a specific time.

Maximize Profit

A strategy focusing on increasing the difference between the revenue generated and the costs incurred by a business.

Across Cultures Competency

The proficiency in understanding, interacting, and effectively communicating with people of different cultural origins.

Feng Shui

An ancient Chinese practice involving the arrangement of physical spaces to achieve harmony and balance with the environment.

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