Match Each Definition to the Corresponding Term

question 214

Multiple Choice

Match each definition to the corresponding term.
-The want satisfying power of a product is its _____.

• A)utility
• B)buzz marketing
• C)exchange process
• D)seller's market
• E)buyer's market
• F)marketing myopia
• G)social responsibility
• H)relationship marketing
• I)person marketing
• J)place marketing
• K)event marketing
• L)organization marketing
• M)interactive marketing
• N)lifetime value of a customer
• O)social marketing
• P)one-to-one marketing
• Q)strategic alliances
• R)not-for-profit organizations
• S)ethics
• T)mobile marketing
• U)wholesalers
• V)transaction-based marketing

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Definitions:

Intermittent Reinforcement

A conditioning schedule in which a reward or punishment (reinforcement) is not administered every time the desired response is performed, leading to more resistant behavioral patterns.

Partial Reinforcement

A conditioning schedule where only some responses are reinforced, leading to more resistant behavior to extinction.

Intrinsic Reinforcer

A type of motivation that comes from within an individual, such as personal satisfaction or enjoyment of a task.

Extrinsic Rewards

Benefits provided by external factors, such as money, grades, or praise, which motivate individuals to perform tasks.