Match Each Definition to the Corresponding Term

question 47

Short Answer

Match each definition to the corresponding term.
a.utility
b.buzz marketing
c.exchange process
d.seller's market
e.buyer's market
f.marketing myopia
g.social responsibility
h.relationship marketing
i.person marketing
j.place marketing
k.event marketing
l.organization marketing
m.interactive marketing
n.lifetime value of a customer
o.social marketing
p.one-to-one marketing
q.strategic alliances
r.not-for-profit organizations
s.ethics
t.mobile marketing
u.wholesalers
v.transaction-based marketing
-The moral standards of behaviour expected by a society are known as _____.

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Definitions:

Organization's Story

The narrative an organization crafts to share its values, mission, and culture both internally and with the external community.

Global Communications Plan

A comprehensive strategy outlining how a company communicates internally and externally across different cultures and regions to ensure consistent messaging and brand integrity.

Ernst & Young

A multinational professional services network specializing in auditing, consulting, tax, and advisory services.

Cultural Intelligence

The ability to relate to and work effectively across cultures, enhancing interpersonal skills and understanding in diverse environments.