What Type of Selling Involves Meeting Customer Needs by Listening

question 186

Multiple Choice

What type of selling involves meeting customer needs by listening to them, understanding their problems, paying attention to details, and following through after the sale?

• A) consultative
• B) transaction
• C) missionary
• D) cross

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Definitions:

Capital Investments

Funds used by a firm to purchase, upgrade, and maintain physical assets such as property, industrial buildings, or equipment.

Scorecard Cascading

The use of multiple scorecards, with scorecards divided into smaller, division- and job-specific scorecards so that all individuals throughout a company support the overriding strategy of the company.

Decentralized Corporation

A business structure where decision-making is distributed among various managers and departments, rather than being concentrated at the top level.

Balanced Scorecard

A system for strategic planning and management designed to align organizational activities with its vision and strategy.