What Consumer Promotion Technique Has a Weakness of High Cost

question 127

Multiple Choice

What consumer promotion technique has a weakness of high cost?

• A) samples
• B) refunds
• C) bonus pack
• D) coupons

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Definitions:

Venture Capitalism

A form of private equity and financing that investors provide to startup companies and small businesses with long-term growth potential.

Factoring

A financial transaction where businesses sell their accounts receivable to a third party at a discount for immediate cash.

Same-Store Sales

A retail industry metric comparing the revenue earned from established stores in a certain period to the revenue during a similar period in the past.

Asset Intensity

Amount of assets needed to generate a given level of sales.