What Part of an Ad Serves to Inform, Persuade, and Stimulate

question 8

Multiple Choice

What part of an ad serves to inform, persuade, and stimulate buying action?

• A) body copy
• B) headline
• C) illustration
• D) signature

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Definitions:

Performance Reports

Performance reports are documents that review the progress and outcomes of activities or operations, evaluating performance against specified benchmarks or objectives.

Business Unit Manager

A professional responsible for overseeing the operations, strategy, and financial results of a distinct segment of a larger company.

Controllable Costs

Expenses that can be directly controlled or influenced by a manager or decision-maker in the short term.

Common Costs

Expenses that cannot be directly attributed to a specific product or service but are shared among several projects or business units.