Compared with Broadcast Networks, What Kind of Target Audience Does

question 11

Multiple Choice

Compared with broadcast networks, what kind of target audience does advertising on cable give marketers access to?

• A) smaller target audiences
• B) more broadly defined target audiences
• C) more narrowly defined target audiences
• D) much larger target audiences

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Definitions:

Skeptical Audience

A group of individuals who have doubts or questions about the credibility or truth of the information presented to them.

Writing Style

The manner in which a writer expresses their thoughts in writing, characterized by choice of words, tone, and syntax.

Audience Composition

The demographics or characteristics (like age, gender, income level) of the people who are intended to receive a message or view a presentation.

Technology

The application of scientific knowledge for practical purposes, especially in industry and the creation of gadgets, equipment, and software.