In Media Scheduling, "Frequency" Refers to the Number of Times

question 279

True/False

In media scheduling, "frequency" refers to the number of times an individual person is exposed to an advertisement during a certain time period.

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Definitions:

Abstraction

The process of removing physical, spatial, or temporal details to create a simplified view of an object or concept.

Cooperation

The process of working together towards the same end or goal.

Incest

Sexual relations between close family members, which are considered illegal and/or socially taboo in many cultures.

Ancient Egyptian

Referring to the civilization of ancient Egypt, known for its significant achievements in various fields such as architecture, writing, medicine, and government, existing from the prehistoric period until the end of the Pharaonic empire around 30 BC.