When There Are a Large Number of Potential Customers Scattered

question 32

True/False

When there are a large number of potential customers scattered over a sizable geographic area, a marketer is likely to use personal selling as the key element in the promotional mix.

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Definitions:

Business Communication

The exchange of information and ideas between individuals within a corporation or between a company and its customers.

Goodwill

An intangible asset that arises when a company acquires another company for more than the fair value of its tangible assets, representing the brand, reputation, or customer relationships.

Technology

Technology encompasses the tools, machines, techniques, and methods that humans use to solve problems or enhance their abilities.

Bias-free Communication

The practice of conveying messages in a manner that avoids prejudicial assumptions about race, gender, age, and other characteristics.