What Does Teamwork in Applying a Successful Integrated Marketing Communications

question 39

Multiple Choice

What does teamwork in applying a successful integrated marketing communications program involve?

• A) clear definition of the responsibilities of each department in creating the promotional mix
• B) in-house resources and outside vendors
• C) reorienting employees to put the customer first
• D) mutual admiration for the successes of each department in implementing the promotional mix

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Navigation Pane

A user interface component that allows users to easily browse and access different sections or functionality of software or databases.