Generally, Which Component of a Firm's Promotion Mix Will Be

question 54

Multiple Choice

Generally, which component of a firm's promotion mix will be heavily invested in when serving business-to-business customers?

• A) advertising
• B) publicity
• C) public relations
• D) personal selling

---

Definitions:

Europe

A continent located entirely in the Northern Hemisphere and mostly in the Eastern Hemisphere, known for its rich history, cultural diversity, and economic influence.

Africa

The world's second-largest and second-most populous continent, known for its rich cultural heritage, diverse ecosystems, and varied geography.

Convoy Members

Individuals or vehicles that are part of a group traveling together, typically for protection or support.

Older Adults

Individuals in the late stage of life, typically considered to be 65 years old or older, often facing unique health and socioeconomic challenges.