What Is the Oldest Form of Promotion

question 245

Multiple Choice

What is the oldest form of promotion?

• A) product placement
• B) personal selling
• C) guerrilla marketing
• D) ambush marketing

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Definitions:

Direct Labour

The labour costs directly attributable to the production of goods or services, including wages for workers who physically manufacture a product.

Manufacturing Overhead

All indirect costs associated with the manufacturing process, excluding direct materials and direct labor costs.

Contribution Margin

The difference between sales revenue and variable costs, used to cover fixed expenses and then contribute to profit.

Variable Expenses

Costs that vary directly with the level of production or sales volume.