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What is a form of guerrilla marketing whereby a firm relies on social networks to transmit a marketing message?
Sympathetic Nervous System
A part of the autonomic nervous system responsible for the body's 'fight or flight' response.
General Adaptation Syndrome
A three-stage model that describes the body's physiological response to stress: alarm reaction, resistance, and exhaustion.
Alarm Stage
The body's first response to stress, which includes the stimulation of the sympathetic nervous system.
Occipital Lobe
The region of the cerebral cortex located at the back of the brain, responsible for processing visual information.
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