What Is an Outcome of the Interactive Characteristic of Direct

question 244

Multiple Choice

What is an outcome of the interactive characteristic of direct marketing?

• A) development of databases with wide market segments
• B) tailoring of individual responses by marketers to meet consumers' needs
• C) easy assessment of a consumer's feelings towards a call to action to purchase the product
• D) building of relationships with existing customers but not new consumers

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Definitions:

Web Presentation

A display or demonstration of content delivered through the internet, often incorporating multimedia elements for interactive experiences.

Oral Report

A verbal presentation of information or findings to an audience or group, often summarizing research or progress.

Eye Contact

The act of looking directly into the eyes of another person, often used as a form of non-verbal communication to convey attention or emotion.

Oral Presentations

A spoken presentation or speech delivered to an audience for the purpose of sharing information, persuading, or entertainment.