Though Difficult and Costly, What Is an Assessment Strategy Needed

question 28

Multiple Choice

Though difficult and costly, what is an assessment strategy needed for in a marketing plan?

• A) creating advertising
• B) measuring the effectiveness of advertising
• C) defending criticisms of advertising ethics
• D) creating selective perception

---

Definitions:

European Nationalities

The distinct ethnic, cultural, and political identities of the various peoples and nations within Europe.

Irish

Pertaining to Ireland or its people, culture, or nationality, often used to describe individuals of Irish descent.

Germans

Refers to the people hailing from Germany, a country in Central Europe, or to their descendants and cultural contributions worldwide.

Italians

Refers to the people from Italy or of Italian descent. In a historical American context, often relates to immigration waves and the integration of Italian-Americans into U.S. society.