The Advantage of Using Sales Promotions in the Promotional Mix

question 302

True/False

The advantage of using sales promotions in the promotional mix is that they are long-term incentives that allow repeated viewing of the marketing message by the consumer.

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Definitions:

Ectasis

An expansion or dilation of a hollow organ or vessel within the body.

Blasts

Immature cells, particularly seen in the blood or bone marrow, indicating early stages of cell development, often used in the context of leukemia.

Crine

Crine is a suffix used in biology and medicine to denote secreting, related to glands and substances they release, such as endocrine (hormone-secreting) or exocrine (substance-secreting through ducts).

Gen

Short for generation, referring to a distinct group within a defined time period sharing similar age and characteristics.