Examlex
Multiplying an advertisement's reach by its frequency yields a figure describing the total weight of a media effort called the campaign's "gross rating point."
Par Value
The face value of a bond or stock as stated by the issuing company, which may differ from its market value.
Market Rate
The prevailing price or interest rate available in the marketplace for goods, services, or securities.
Coupon Rate
The coupon rate is the annual interest rate paid by a bond relative to its face value, expressed as a percentage.
Principal Amount
The initial size of a loan or bond or the amount of money invested, excluding any interest or dividends.
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