Match Each Item with the Correct Statement Below

question 170

Multiple Choice

Match each item with the correct statement below.
-_____ is an unconventional,innovative,and low-cost marketing techniques designed to get consumers' attention in unusual ways.

• A)noise
• B)advertising
• C)promotion
• D)publicity
• E)sales promotion
• F)guerrilla marketing
• G)posttesting
• H)split runs
• I)cooperative advertising
• J)marketing public relations
• K)media scheduling
• L)pretesting
• M)informative advertising
• N)persuasive advertising
• O)retail advertising
• P)missiles
• Q)cross-promotion
• R)interactive advertising
• S)sponsorship
• T)institutional marketing

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Definitions:

Encoding

The method of transforming data into a format that is capable of being saved in memory.

Recognition

The process or ability to identify previously encountered information, objects, or situations.

Measures of Retention

Techniques or assessments used to evaluate the amount of information or knowledge that has been remembered or preserved over time.

Triggering Retrieval

The process of initiating the recall of information from memory, often facilitated by cues or context.