Match Each Item with the Correct Statement Below

question 161

Multiple Choice

Match each item with the correct statement below.
-Setting the timing and sequence for a series of advertisements is called _____.

• A)noise
• B)advertising
• C)promotion
• D)publicity
• E)sales promotion
• F)guerrilla marketing
• G)posttesting
• H)split runs
• I)cooperative advertising
• J)marketing public relations
• K)media scheduling
• L)pretesting
• M)informative advertising
• N)persuasive advertising
• O)retail advertising
• P)missiles
• Q)cross-promotion
• R)interactive advertising
• S)sponsorship
• T)institutional marketing

---

Definitions:

Fixed Costs

Costs that remain constant regardless of production or sales volumes, including rent, salaries, and insurance costs.

Operating Leverage

A measure of how a company's operating income responds to a change in sales volume, indicating the proportion of fixed versus variable costs.

Variable Costs

Expenses that vary based on the amount of products or services a company generates.

Break-Even Number

The quantity of products or services a business needs to sell to cover its costs, without making a profit or a loss.