From the Retailer Point of View, Which Statement Best Describes

question 102

Multiple Choice

From the retailer point of view, which statement best describes a store's exterior appearance, including architectural design, window displays, signs, and entryways?

• A) It is a major cost factor in the pricing of the goods sold by a store.
• B) It helps to identify the retailer and attract its target market.
• C) It generally has little effect on the retailer's image.
• D) It should be different from one store of the same chain to another to provide variety.