Match Each Item with the Correct Statement Below

question 67

Multiple Choice

Match each item with the correct statement below.
-The physical characteristics and amenities of a store that attract customers and satisfy their shopping needs are referred to as _____.

• A)stock-keeping unit (SKU)
• B)markup
• C)markdown
• D)retail convergence
• E)scrambled merchandising
• F)atmospherics
• G)broker
• H)general merchandise retailer
• I)category killer
• J)rack jobber
• K)supercenter
• L)auction house
• M)specialty store
• N)retailers
• O)mass merchandiser
• P)truck jobber
• Q)direct marketing
• R)drop shipper
• S)planned shopping center
• T)wheel of retailing

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Definitions:

Communication Process

The series of steps through which information is transmitted from one individual to another, involving encoding, medium of transmission, decoding, and feedback.

IMC Strategy

Integrated Marketing Communications Strategy, a holistic approach to promoting a brand or product that ensures all messaging and communication strategies are unified across all channels and touchpoints.

Communication

The process of transferring information, ideas, and messages from one entity to another, using various channels and mediums for effective understanding.

Consumer

An individual or group that purchases goods and services for personal use.