What Is a Major Difference Between an Administered Vertical Marketing

question 66

Multiple Choice

What is a major difference between an administered vertical marketing system and a contractual system?

• A) Administered marketing systems are larger than contractual systems.
• B) Administered systems depend on channel captains, whereas contractual systems depend on formal agreements.
• C) Administered systems usually have common names and similar inventories, whereas contractual systems may include non-competing members.
• D) Contractual systems depend on effective working relationships built up over the years, whereas administered systems depend upon finite control.

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