Who Is the Dominant and Controlling Member of a Marketing

question 144

Multiple Choice

Who is the dominant and controlling member of a marketing channel?

• A) vertical leader
• B) producer
• C) channel captain
• D) wholesaler that sells to the retailer

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Definitions:

Limited Partnership

A business structure where one or more general partners manage the business and are personally liable for business debts, while one or more limited partners contribute capital and have limited liabilities to the extent of their investment.

Sole Proprietor

A business owned and managed by one individual where there is no legal distinction between the owner and the business entity.

Creditor

An individual or entity to whom money or its equivalent is owed by another individual or entity, known as the debtor.

Professional Corporation

Identical to a business corporation in most respects. A professional corporation is formed by filing with the secretary of state, and it is managed by a board of directors, unless a statute permits it to be managed like a partnership. The rigid management structure makes the professional corporation inappropriate for some smaller professional practices.