Match Each Item with the Correct Statement Below

question 191

Multiple Choice

Match each item with the correct statement below.
-_____ is a marketing strategy in which a producer on its own establishes sales contact with its product's final users.

• A)distribution channel
• B)forward integration
• C)logistics
• D)dual distribution
• E)direct selling
• F)intensive distribution
• G)selective distribution
• H)exclusive distribution
• I)tying agreement
• J)backward integration
• K)administered marketing system
• L)corporate marketing system
• M)contractual marketing system
• N)private carriers
• O)materials handling system
• P)franchise
• Q)common carriers
• R)upstream management
• S)suboptimization
• T)downstream management

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Definitions:

Benjamin Barber

Benjamin Barber was a political theorist known for his work on democracy and civil society, including the influential book "Jihad vs. McWorld."

Anthony Giddens

A contemporary sociologist known for his theory of structuration, which seeks to explain the dynamic relationship between individuals and society.

Ulrich Beck

A German sociologist best known for his theory of "risk society," highlighting the ways modern society deals with risks and uncertainties.

Zygmunt Bauman

A sociologist known for his analyses of modernity, postmodernity, and the societal impacts of globalization, consumerism, and ethics.