At What Level of Brand Loyalty Are Consumers at When

question 89

Multiple Choice

At what level of brand loyalty are consumers at when they rely on previous experiences with the product when choosing it, if available, over competitors' products?

• A) brand awareness
• B) brand association
• C) brand preference
• D) brand recognition

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Definitions:

GAAP

Generally Accepted Accounting Principles, which are a set of accounting standards and practices used to prepare financial statements.

Financial Instruments

Contracts that give rise to both a financial asset of one entity and a financial liability or equity instrument of another entity.

Discounted Note

A promissory note that is sold or issued for less than its face value and upon maturity pays out its full face value, effectively generating interest for the holder.