Examlex
In Young & Rubicam's BrandAsset Valuator model, what is a dimension of brand personality that refers to a brand's ability to stand apart from competitors?
Shopping Products
Goods that consumers purchase after comparing quality, price, and style from several sellers, implying a more deliberate decision-making and selection process.
Unsought Product
A type of product that consumers typically do not think about buying or do not know exists until they see it or need it.
Coring Machine
Equipment used to remove a cylinder of material, such as soil or rock, for analysis or construction purposes.
Specialty Product
Goods or services that have unique characteristics and are bought less frequently with a higher level of customer loyalty and involvement.
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