Examlex
What is a strategy that concentrates on finding new markets for existing products called?
Relative
A term used to describe something in comparison or in relation to another variable, often used in analysis or assessments.
Competing Products
Products that are offered by different companies that serve the same market segment and meet the same needs or purposes as others.
Semantic Scales
A measurement scale used in research that assesses the connotative meaning of objects, concepts, or events, thus capturing the qualitative aspects of attitudes or feelings.
Consumer Perceptions
How consumers view and interpret the characteristics and qualities of a product or service, influencing their buying decisions.
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