​Who Is a Consumer Innovator

question 65

Multiple Choice

​Who is a consumer innovator?

• A) ​an individual who develops a new idea for a consumer product
• B) ​an individual who produces a new consumer product
• C) ​an individual who is among the first to purchase a new product
• D) ​an individual who finds a new use for an old product

---

Definitions:

Authority

The power or right to give orders, make decisions, and enforce obedience, often derived from one's position or experience.

Social Contagion

The phenomenon where attitudes, behaviors, or emotions spread through a group or community, often unconsciously.

Social Loafing

Each person’s tendency to exert less effort in a group because of reduced accountability for individual effort.

Group Polarization

The tendency for a group's prevailing attitudes or beliefs to become more extreme after discussing them as a group.