In the Context of the Consumer Diffusion Process, What Is

question 147

Multiple Choice

In the context of the consumer diffusion process, what is the final group of consumers that make trial purchases of a new product called?

• A) innovators
• B) late majority
• C) early purchasers
• D) laggards

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Definitions:

Inferiority Feelings

Emotions of inadequacy or insignificance stemming from a real or imagined comparison to others.

Motivating Force

The innate or developed factors that stimulate and direct behavior towards achieving personal or collective goals.

First-born Children

Individuals born first in their familial hierarchy, often discussed in psychological research for their tendencies and qualities distinct from their siblings.

Center of Attention

A status or situation in which an individual, object, or topic is the main focus of others' interest or activity.