How Can Marketers Accelerate the Adoption Process

question 78

Multiple Choice

How can marketers accelerate the adoption process?

• A) by paying retailers and wholesalers to heavily promote the product
• B) by test-marketing the product first
• C) by manipulating one of the characteristics of a product innovation
• D) by introducing the product into a foreign market first

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Definitions:

Accounts Payable Period

The Accounts Payable Period is the average amount of time it takes for a business to pay off its suppliers after receiving goods or services.

Operating Cycle

The average period of time required for a business to convert its investments in inventory back into cash through the process of producing goods, selling them, and collecting revenue from customers.

Cash Cycle

The period between the outlay of cash for the purchase of inventory and the collection of cash from customers in a business operation, reflecting the liquidity and efficiency of the company.

Cash Cycle

The duration between the outlay of cash to produce goods or services and the collection of cash from sales.